Besides multi-purpose vehicles or small-sized cars of class A, mid-range sedans (class C) are also one of the most popular car segments by Vietnamese users because at the same time they meet many criteria, from luxurious design to luxury cars. importance, comfort to a reasonable price. Currently, this car segment in Vietnam is witnessing quite fierce competition of many car models. In particular, Kia Cerato is still the most outstanding name with many consecutive years dominating sales.

Entering 2021, despite the context that the auto market suffered many negative impacts from the covid-19 pandemic, the Korean model continued to show its attraction and affirmed its leading position with overwhelming sales. . The latest sales report published by the Vietnam Automobile Manufacturers Association (VAMA) shows that, at the end of the first 9 months of the year, Kia Cerato continues to be the best-selling mid-range sedan in Vietnam. number up to 6,625 vehicles, far ahead of competitors in the segment.

According to many experts in the automotive industry, compared to competitors, Kia Cerato possesses many advantages, from price to design and technology. Therefore, it is forecasted that in the near future, the Korean model will likely continue to maintain its dominant position in the mid-range sedan segment in Vietnam. This is further reinforced when at the end of September, THACO AUTO has just increased the competitiveness of the "baby" model by launching an upgraded version of Cerato called Kia K3, adding a series of additions. valuable equipment.

Compared to its predecessor, Kia K3 is much more impressive as the next model in the Korean automaker's product range with a new design style, following the "Smart Design" trend, inspired by electric cars. Kia EV6.

Seen from the front, the Kia K3 makes an impression with the characteristic tiger nose grille, which has been designed to expand, connecting the all-LED front lights. The daytime lighting system has a fancy parallel design. The front bumper is painted in glossy black, simulating the shape of jet wings. In particular, K3 is also arranged with a new brand identity logo, stylized and more modern design.

The body of the car is attractive with a set of 17-inch multi-spoke alloy wheels. Meanwhile, the rear of the car is equally impressive thanks to the two-stage LED taillights in the form of parallel graphics, connecting the two sides to create a surface.

Inside the cabin, compared to the predecessor Cerato, Kia K3 also possesses many plus points, especially equipped with convenient features with the appearance of a series of smart technologies. In particular, the most impressive is the multimedia entertainment screen with a size of up to 10.25 inches in the center of the cockpit. Not only has the largest size in the C-segment sedan segment, this screen is also fully integrated with advanced features such as Apple CarPlay / Android Auto, Navigation system, Bluetooth connection; meet the needs of a group of young customers who love technology and want to enjoy a new experience.

In addition, K3 also attracts customers when equipped with fashionable 2-tone leather seats. In particular, the front seats integrate heating and cooling features; Electric driver's seat with 2-position memory function. Along with that is a wireless phone charging system, automatic anti-glare rearview mirror. These are all rare equipment in the C-segment sedan segment.

And yet, like the new models of KIA, the K3 also has the feature of starting the car remotely with a smart key and a smart electric trunk, allowing users to start the car remotely or open the trunk easily. Easy without manual operation.

In terms of performance, K3 uses Gamma gasoline engine, 1.6L capacity, producing 126 horsepower at 6,300 rpm, maximum torque of 155 Nm at 4,850 rpm, comes with a box. 6-speed automatic. Notably, Kia K3 is equipped with a "Drive Mode" switch, which customizes 3 driving modes, including Normal, Eco and Sport, helping customers experience different driving sensations, while helping the car balance performance. performance and fuel economy.

In terms of safety, Kia K3 2021 is also focused by KIA when adding a tire pressure sensor system, while retaining the modern safety features found on the previous model.

Notably, despite possessing a series of outstanding changes, the price of the new Kia K3 has practically not changed much compared to Cerato. This model is distributed by THACO AUTO with 3 versions, including K3 Deluxe (MT), K3 Luxury and K3 Premium. The specific prices are 559, 629 and 659 million, respectively. At this price, the K3 2021 not only holds a competitive advantage and easily maintains the throne of the mid-range sedan segment, the Korean model even directly competes with models in the B-segment sedan segment in the near future. next.