I. The KIA brand and the new global brand identity change

Established in 1944, KIA is Korea's oldest auto brand; After more than 75 years of pioneering and creating, KIA has been present in over 180 countries and always holds a firm position in the top 100 major global brands.

2020 marks the strong transformation of the KIA brand with a comprehensive change. KIA has set out a strategy of "PLAN S" (Shift) which means raising the brand to become a symbol of innovation and innovation, keeping the leading position in the world auto industry; with a vision from an auto manufacturer to a smart mobility solution provider.

KIA changed its name from Kia Motor Corporation (KMC) to KIA Corporation (KC), and at the same time, replaced the previous message "The power to surprise" meaning surprisingly powerful with a new message "Movement that inspires". means “Mobility Inspiring”, encouraging “always on the move” out of the comfort zone to continuously break through with the goal of creating breakthrough, innovative products to provide smart mobility solutions synchronous and comprehensive for customers. Along with the new design philosophy "OPPOSITES UNITED" which means the harmony of opposite elements, contrasting sides to create a perfect whole, KIA has launched a new generation of products based on 3 elements: The core elements are Different, Original and Unique.

On January 7, 2021, KIA officially announced a completely new identity system, in which: New KIA logo with expressive lines of continuous rise to bring customers more and more values. through their products and services.

III. THACO AUTO and the development strategy of new generation KIA products

Last July, THACO AUTO officially introduced KIA Seltos as the first SUV model of a new generation of products that has been warmly received by customers over the past year; Strong and sporty styling; spacious interior space; many control features, intelligent safety, and many other utilities. KIA SELTOS is one of the models in the top 10 sales of the market. To date, we are still owed a large amount of orders due to a shortage of components due to the epidemic. (On the occasion of today's event, we sincerely apologize to our customers for making them wait for a long time and promise to deliver the car in the next 2 months).

On the occasion of today's event, THACO AUTO would like to thank KIA Group for supporting many aspects, especially technology transfer and dispatching a team of nearly 50 experts who overcame difficulties and inadequacies caused by the department. anti-epidemic to Chu Lai, Quang Nam for more than 5 months to work with the team of engineers at THACO Kia factory to complete the project of producing models of the new generation of products on schedule.

Sincerely thank the leaders of Quang Nam province for always paying attention and accompanying THACO, especially in ensuring safety against epidemics in Quang Nam and Chu Lai. This is a very important condition for our THACO AUTO to safely organize production in the past time.

Sincere thanks to the reporters and press agencies who have always supported and accompanied THACO to promptly convey messages about products and production and business activities to customers.

We pledge to continue implementing measures to prevent and control the epidemic for safe production, and at the same time join hands in epidemic prevention together with the Government and localities in the coming time.



Contact Info:

Tran Viet Hung - Deputy Director of Communications THACO

Phone: 0901806189

Email: tranviethung2@thaco.com.vn