Known as luxury car brands, BMW and MINI embrace their attractive individual personalities to build the brand. While BMW is strong, dynamic, and sporty, MINI is elegant and classic with British style. 2022 marks the 5-year milestone of THACO AUTO becoming the sold distributor of BMW and MINI cars in Vietnam. Therefore, to celebrate this important milestone, the 2 brands had interesting appreciation programs for their loyal customers over the time.

BMW's year-end event kicked off with "Jingle Bell Rock-Out" for Christmas at its dealerships nationwide on Dec. 24. Customers were able to participate in special activities such as making handmade perfumes by choosing their favorite scents, music performances, parties and gifts from Santa Claus. 
 

The event was followed by a remarkable customer appreciation party at the BMW Sala Dealership on Dec. 28.

The party was an exciting night filled with BMW spirit with the participation of more than 80 customers and close partners. The guests enjoyed a premium buffet and participated in a lucky draw afterwards. They also received more information about the brand’s year-end promotions including up-to-VND100 million incentives and gifts on insurance packages and genuine warranty services. 
 

So did the U.K. auto brand. MINI also had its customer appreciation events at the end of the year, notably the "MINI Gala Dinner" at the MINI Sala on Dec. 25. The program ended successfully with the participation of more than 60 loyal customers. 
 

In the event, the guests not only spent the night enjoying the classy party, but also participated in other interesting activities, e.g. 'MINI Race Game', and a fun-filled lucky draw. In the end, the customers received valuable gifts from MINI. 
 

The impressive year-end events from BMW and MINI served as a satisfactory end of 2022 for both brands. Embracing "Dedicated customer-centric service", THACO AUTO is committed to continuous improvements to bring more values ​​and options to BMW and MINI enthusiasts.